Daily Update: Mastering TikTok Shop's Secrets & Navigating 2024's Social Media Landscape for Influencers
What Creators can learn from Estée Lauder and the Ordinary's TikTok Shop strategies
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Unlocking TikTok's Shopping Secrets: Estée Lauder & The Ordinary's Playbook Revealed
Estée Lauder and The Ordinary are getting savvy with TikTok Shop. Both brands are tailoring their strategy to connect with TikTok's younger crowd. Estée Lauder's going for the educational angle, teaming up with creators to spill skincare secrets and demo products, trying to blend learning with fun. On the flip side, The Ordinary's big on user-generated content, pushing fans to create content and share reviews, playing into TikTok's authenticity vibe.
Here’s what influencers should take away from what these brands are doing: make educational and genuine content, team up with brands for cool insights, and keep it real with your audience.
2024 Social Media Marketing Predictions: Influencers' Guide to Authenticity, Video Evolution, and Niche Engagement
The article forecasts key trends for social media marketing in 2024. Influencers should note the rising importance of authenticity, as audiences seek genuine connections over polished content.
Video formats continue to dominate, but short-form video content like TikTok and Instagram Reels will evolve. Personalized, niche communities gain traction, emphasizing quality over quantity. User-generated content and creator-led campaigns are set to grow, highlighting the need for collaboration and co-creation.
Additionally, sustainability, ethical considerations, and social responsibility become pivotal aspects influencing audience engagement. Influencers should gear up to adapt their strategies by prioritizing authenticity, embracing varied content formats, fostering niche communities, engaging in user-generated content, and aligning with ethical, sustainable causes.