Daily Update: NIL and monetization for athletes, social commerce updates for Influencers
TikTok Shop increases legitimacy, student & professional athletes can benefit from discovering additional ways to monetize (with help from traditional influencers)
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NIL and monetization for athletes, social commerce update
This week on the podcast we talk about NIL and how leveraging brand partnerships and affiliate as income streams can take the pressure off performance for College Athletes (and athletes in general). We discuss how traditional influencers can partner with athletes in a way where both groups can benefit.
We also give an update with what we're seeing around social commerce, specifically some recent changes around product legitimacy on TikTok Shop.
Listen on Apple Podcasts.
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